GAOnline - April 2006
Features
Variable Map
Perhaps you've received one in your mailbox at home: an oversized postcard with a MapQuest-like image directing you to the nearest store. In tests against static mailings, such variable-data direct mail garners dramatically higher response rates. One such loyalty mailing executed by direct mail/print bureau team Trekk/Yoffi last year, on behalf of California-based West Marine, surpassed the tw...
