GAOnline - February 2003
Features
Surviving the Price Wars
An overabundance of press capacity, a down economy, and ongoing shifts in demand in an industry characterized by high fixed costs and highly variable sales has many printing companies, if not all, engaged in brutal, vicious price wars. In its most recent State of the Industry Report, the National Association for Printing Leadership notes that almost 62% of the printing companies participating i...
Columns
Departments
| Upfront
|
