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Relevant. Thorough. Useful.
For advertisers, the choice is simple – put your ad where it matters most!
The Graphic Arts Blue Book is the leading source in the United States and Canada for directory and purchasing research for the printing and graphic arts industry. Since 1909, our audience has trusted The Blue Book to deliver current information about trade business and their capabilities, and most importantly, about industry manufacturers and service providers.
Published in eight regional, annual editions, the Book is mailed to qualified commercial printers and allied trade facilities, based on business classification, equipment profile, and service sector.
The right tools to build a successful compaign
The Book's combination of directory listings (including Find It by Company, Location, and Products/Services sections), advertiser information, and industry resource data (including Calendar of Events, Industry Associations, and Industry Standards), make the value of the Blue Book unequaled. Start building a better campaign today!
closing dates subject to change
Download our complete 2009 Media Kit
We know that one size doesn't fit all.
 Which is why we offer a variety of advertising page and placement options in the Book. Ads range from small margin positions to two-sided color inserts. Run in one, some, or all Books too. So while one size doesn't fit all, at least one publication does - The Blue Book
Rates/Specs Samples
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Think you're special? So do we.
 For added punch, the Blue Book offers advertisers unique and prime placement space. Premimum inside and outside front and back cover space, spine, gatefold, and outsert opportunities abound. Space is limited, so check with your account rep for availablity.
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Exclusive Sponsorship Opportunity.
 Reference Essentials, an eight-page color supplement, is filled with oft-referenced information, including events, associations and standards. Reference Essentials is available for exclusive advertiser sponsorship, with multiple ad placement and editorial contribution.
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700+ advertisers can't be wrong.
 For nearly a century, the Blue Book has been the advertising home to some of the industry's most successful manufacturers - including the newest players like Apple, HP, and Adobe. They know to Look to the Book to reach the graphic arts market - now, so do you.
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The Blue Book Delivers
• DETAILED: Over 350 categories and 15,000 supplier & speciality printer listings
• EASY TO USE: Your listing can be found by product category, name, or location.
• PERVASIVE: 51,000 copies and 250,000 total users offers delivery to virtually every commercial printer in the US & Canada, plus inplants and graphic arts buyers.
• FLEXIBLE: Regional or national, 1/4 page to full-color insets and gatefolds
• ENDURING: Year-long+ shelf life as a vital reference guide greatly increases quantity of ad views.
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All ad packages include:
PRINT ADVERTISING
• Placement in preferred categories.
• Multiple bolded product listings.
• Detailed company profile in product, company, & location sections.
• Free Book edition for each regional placement
• Paid advertisers receive preferred pricing on all database products.
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The Survey Says...!
...that our readers love the Blue Book. A 2006 Blue Book Readership Survey, conducted by Industry Measure, found that:
- 83% refer to the Book at least once a month.
- 25% refer to the Book at least weekly.
- 87% were satisfied or very satisfied with the Book.
- 56% rated the Book their best information resource (ranked #1)
- 70% contacted a supplier
- 52% visited advertisers websites
- 50% purchased products or services!
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