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Mark Vruno

Mark Vruno brings more than 20 years of print industry experience to GAM, to which he contributed as a free-lance writer before joining the staff on a full-time basis in late 2004. In that time, Vruno has worked closely with editor-in-chief Bill Esler to focus the magazine’s content on technology applications. He writes the popular “How’d They Print That?” column and coordinates feature coverage and editorial production.

 Throughout his versatile career, Vruno has worked directly for printing companies, as well as on behalf of printers (including Banta) and suppliers (such as Fujifilm) in marketing/public relations capacities. His tenure includes nine years with RR Donnelley on the corporate side and five years of selling for a $25-million sheetfed printer. Having been on all sides of the proverbial fence—corporate communications, PR and sales—he lends a comprehensive perspective to his reporting.



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Print Shop Talk

Recent Posts

Call for "hybrid" UV ink standards

July 14, 2008 | Link This | Email this | Comments (0)

Bill Bonallo, new director of sheetfed sales and business development at UV curing systems manufacturer IST America, makes an interesting point:

“Since the introduction of what we now call hybrid UV technology in the mid-1990s, there has been consistent growth in the sheetfed UV market. The concept and now the reality of bridging the gap between conventional ink print quality and runability with inline UV coating has made UV or energy-curable inks the highest growth segment of the global printing ink business, exceeding 10% growth per year.

"Although the latest generation of hybrid UV inks should, in most cases, not be called hybrid at all, the on-press performance these inks consistently provide has generally proven to be outstanding. The ink manufactures that make ...Read More
Industries: Inks/Chemistry, New Products, Press, Sustainability

Recent Posts

Tout Variable Data Success

July 1, 2008 | Link This | Email this | Comments (0)

I read Bill Farquharson's SalesCall article ("Why VDP Just Won't Work") this morning and found it to be one of the most honest and perceptive assessments of VDP that I have seen to date. True, there has been a tidal wave of hype and false expectations associated with VDP, and few companies can honestly say they're thriving because of it. Nonetheless—and given the declining state of print as a communication medium—shouldn't we as industry observers and opinion-makers take the initiative to tout the successes that HAVE occurred with VDP? I'm afraid that if we don't, VDP, PURLs, cross-media and other forms of targeted direct mail will become nothing more than SPAM—reviled by consumers and printers alike. 

Dan Freedland, VP Business Development
PRIMARY COLOR LOS ANGELES 
Industries: Digital Printing, New Products

Recent Posts

Inadvertent Omission

June 26, 2008 | Link This | Email this | Comments (0)

An article published in Graphic Arts Monthly of May 2008, "On-press Color Control," deals with technique of closed-loop color systems and also a summery is given of several suppliers. 

Q.I. Press Controls is one of the global leaders in the supply of innovative and revolutionary closed loop control equipment for all types of web offset printing presses. We offer a total solution for full automated press control. Q.I. One of our products is the first closed-loop color system that can run in a markless mode. The IDS (Intelligent Density System) is a fully automatic colour measuring and control system for web offset presses. A digital camera ensures that the measured data is processed in real-time. The camera can use both the printed image or a printed colour bar as its reference. When the IDS is run in “mark-less” mode, it uses the ...Read More
Industries: New Products, Premedia

Recent Posts

How'd They Print WHAT?

June 24, 2008 | Link This | Email this | Comments (0)

Linda Hines, a print production manager at an agency in Minneapolis, writes:

"Our favorite column is always 'How'd They Print That?' This month, you write about a big poster that we didn't get and would like to see. 

P.S. - That insert for the nextdayflyers.com has obscured something that I wanted to read for 3 months in a row. You would think that a magazine that talks about printing would have better bindery than that. Get the insert out of there!"

GAM executive editor Mark Vruno responds:

Thank you, Linda, for the kind words about our "How'd They" column. Readership studies consistently show that it is one of the most popular pages in the magazine.

The large-format poster about whi...Read More
Industries: New Products, Postpress, Press

Recent Posts

Williamson Is Green, Too

June 23, 2008 | Link This | Email this | Comments (0)

Dear Mr. Esler:

I'm writing in regards to a recent article in GraphicArts Monthly entitled, "How Green is Your Process?" [GAM's June issue, page 31.] I enjoyed reading about the improvements in green printing and agree that "going green" is a multi-faceted endeavor, but feel that our company was overlooked in your recognitions.

Williamson Printing has been an environmentally conscious printer since 1988 and has remained on the forefront of the eco-movement. We are currently FSC and SFI certified and have continuously improved processes throughout our plant with a focus on sustainability. We are ISO 14001 registered, 100% wind-powered, and use thermal oxidizers to limit VOCs.

I would love to send you a brochure featuring our efforts, "Williamson Printing: Green From the Ground Up."

...Read More
Industries: New Products, Press, Print Management, Sustainability



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