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Bill Esler

BILL ESLER is Editor in Chief of Graphic Arts Monthly, the leading magazine for the graphic arts and allied industries, published by Reed Business Information. He is responsible for overall editorial planning and content of each issue, as well as for companion on-line publications e-GAM and graphicartsmonthly.com. Prior to that, he was editor and publisher of Graphic Communications World newsletter, and before that spent six years working on specialized print industry publications for Reed.

 Before coming to Reed, he operated Quoin Communications, publishing Print Business Register, Copy Magazine, and Printing News Midwest. He was also editorial director at Innes Publishing. He began his print industry journalism career as features editor at American Printer.

 Bill has been in the graphic arts field for more than 30 years in various editorial and print industry production positions. He began his career at Monarch Matrix in Chicago’s Printer’s Row, pulling repro proofs from letterpress plates for conversion to offset negatives, and operating the cutter. He was also assistant typographer at Spiegel Catalog, production manager at Professional Press, and national newspaper ad production coordinator at Ace Hardware Corp. 

 A graduate of Knox College in Galesburg, IL, he received print industry technical training at Triton College, near Chicago. He has contributed to three Techno Economic Forecasts for the Graphic Arts Technical Foundation, and has presented at numerous industry meetings in the U.S. and China.

 Bill is on the board of the Technical Assn. of the Graphic Arts (TAGA) and of the Print & Graphics Scholarship Foundation.



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Print Spotting

Recent Posts

E-commerce Knows No Boundaries

July 17, 2008 | Link This | Email this | Comments (0)

The changing face of quick printing--in services offered and marketing presentation--means many firms not regarded as competing within this sector actually are. This would include sign shops, lettershops, mailing services, photo printers, and office supply firms--all of whom offer varieties of quick turnaround printing and on demand product production. Offerings from these groups include  increasingly popular marketing specialities like imprinted mugs, key chains, rulers, and convention giveaways. One industry supplier pegs the total number of print for pay outlets at 100,000 in the U.S., when all species are included.
In a run-up to a launch of its e-commerce offering to U.S. printers, U.K.-based Earthone calculates some figures on the marketplace. In the U.S. alone, copy centers, quick printers and in-plant operations produce $25.24 billion i...Read More

Recent Posts

When tree huggers meet printers

July 17, 2008 | Link This | Email this | Comments (0)

Generally, printers seemed unaffected on learning that the guts of their print systems have been built in an environmentally friendly setting, or that the masses of paper test printed at drupa are being recycled. No, what really matters is whether the systems print well and efficiently.
At the Sustainability in Printing conference in Philadelphia last month, caterwauling green advocates inveighed against printers who remarked that total carbon footprint for projects on recycled paper is sometimes greater than on virgin fiber grades. Paper firms present were emboldened to note recycled paper eliminates availability of biomass fuel (bark), and may not be so green friendly.
The green movement is caught in a conundrum, where a bewildering array of certification come-ons might easily be confused with scams to assure non-profits their meal tickets. Environ...Read More


Industries: New Products, Sustainability

Recent Posts

Junichiro and I: Reading Local Papers

July 14, 2008 | Link This | Email this | Comments (0)

Enroute to Beijing to visit the managing director of a label and RFID printer manufactury (his teen-aged son was a foreign exchange student in our home in Chicago last year), we stopped along the way in Tokyo. Former Japanese Prime Minister Junichiro Koizumi (stock photo) greeted Bill Esler (not shown) on the elevatorCourtesy of hotels.com we were able to afford the princely Prince Park, but nothing more than the room and the elevator ride to and fro. For meals and notions we walked several blocks to a university district and ate with the regulars people and students. 
Former Japanese Prime Minister Junichiro Koizumi (stock photo) greeted Bill Esler (not shown) on that fr...Read More


Industries: Mailing & Fulfillment, New Products

Recent Posts

Japan: Low Tech Surprises at Sony

July 11, 2008 | Link This | Email this | Comments (0)

Now our travels take us further afield, heading east by flying west to Tokyo. With a 16-year-old in tow the first stop in town was Sony headquarters, where an eight-floor display of the latest tech was a top priority.
My teenager quickly reported that video games on sale worked only in Japanese Playstations. Two things of interest to dad were the Sony e-Book (yet to see one live) and the newer thin-screen televisions that are based on Organic Light Emitting Diodes--OLEDS--that can be printed on modified litho presses, theoretically. 
Sony OLED organic light emitting diode printed thin screenThe sales tec...Read More
Industries: Digital Printing, New Products, Print Management

Recent Posts

Decline 'N Fall of Newspaper Editorial & Distribution

July 10, 2008 | Link This | Email this | Comments (2)

Hungry maw of web cries: Feed Me. And though on vacation, I'm virtually still at work, reading books, magazines and newspapers as my family and I traverse the globe; reading online junk and posting when we alight along the way.
We spent a week on the road between Chicago and Johnstown, PA, a chance to pick up regional papers, or try to, anyway, the way. Since our last summer driving trip, to northern Wisconsin last year, the quality and availability of newspapers at truck stops and small towns has diminished greatly.
When you ask cashiers at various truck stops whether a newspaper is available, you are now met with blank stares--as though they have completely forgotten about the existence, or somehow, it's been quite some time since anyone requested one.
When papers are available, well, they aren't much. In decreasing locations where a national newspaper of quali...Read More
Industries: Print Management



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