Finishing Touch Webinar

Special finishing techniques are both art and science, so PaperSpecs (www.paperspecs.com), a company that helps paper and print professionals stay current with paper trends and changes to paper lines is holding a Webinar called "The Finishing Touch" on Thursday, May 7, 2009 at 2:00 p.m. Eastern (11:00 a.m. Pacific) If you’re ever hesitant to incorporate foil stamping, letterpress printing, embossing or engraving because the techniques are unfamiliar or seem too difficult or intimidating to execute, the webinar will dispel the mysteries of these special finishing processes.

Stuart Slater, co-owner and vice president of POMCO (Philadelphia, PA - www.pomco.com) will lead the discussion on how to approach these techniques as a design element, when to use them individually or combined, how to prepare files and what papers work best so you can maximize the effect to enhance your return on this investment. Slater has 30 years of experience in printing and close ties to the design side of print production.
 
"In a world of high-test coffee and high technology, the most successful marketing messages today contain a human, high-touch factor. We see clients striving to achieve that in everything from branding and corporate identity to product packaging and annual reports. Engraving, embossing and foil stamping deliver that quality and they make your message stand out," says Slater.
 
Slater will review the basics of each process and its limitations, discuss the costs of dies and how they�re made, and share insights of someone who has successfully applied these finishing techniques to award-winning printed projects.
 
The Finishing Touch is meant for designers, project managers and print production managers. The Webinar is FREE thanks to the sponsorship of NEENAH PAPER (www.neenahpaper.com). Space is limited. To reserve your seat go to www.paperspecs.com/webinar_signup.