Do Sweat the Small Stuff
Click to visit Printing Tools Online www.graphicartsonline.com/info/CA6605972.html
The 2008 election has finally come and I don’t know anyone who isn’t glad it’s over. Whether their candidate won or lost may be very important - this was certainly an importand election with longterm consequences - yet there is a feeling of relief that all of the decisions have been made and now it’s time to deal with the consequences of those decisions. For better or for worse, it’s time to move on.
There is certainly a message for the printing industry in this. For the past decade, printers have been trying to figure out how to prepare for the future of print. Should we embrace the digital age or fight it kicking and screaming and hold on to the old ways of doing things, which, after all, served us well for many years?
That decision has been made. If we didn’t make it, it was made for us. The huge changes have already happened, whether we like it or not.
Now it’s time to start sweating the small stuff. It’s not a matter of whether or not to go digital, it’s the nitty-gritty of implementing efficient, cost-effective productive digital workflows. It’s how to keep your employees happy and productive when some of their job satisfaction has been digitized: vanished in cyberspace. It takes good technology and creative thinking to make it all work.
At Graph Expo, folks were engaged in seeking out the tools they need in this new environment, and they found them in lkely and unlikely places. Open standards have brought about interchangeable and modular hardware and software in areas of production once dominated by proprietary systems. That change opens many new oportunities, but integrating bits and pieces of entire workflows can be a daunting task.
One of the reasons we started Printing Tools at graphicartsonline.com. It’s a place to see all these brave new tools and to see how they can work together to make your company more productive.
It’s all about sweating the small stuff. And Printing Tools is designed to help you do that. The sponsored site will be going live very soon. We’ll keep you posted.
SB
Click to Visit Printing Tools Online www.graphicartsonline.com/info/CA6605972.html
