Brands & Branding
Addresses a wide range of marketing topics, including building an online brand image and creating brand messages that produce qualified sales leads.
New way of packaging food that hasn’t found a market
What happened: This past week Le Whif introduced the first breathable, organic chocolate and coffee. According to its creator, David Edwards, a Harvard professor, “Le Whif uses particle engineering to form chocolate in particle sizes that are small enough to to become airborne though too large to enter the lungs.” Flavors include pure chocolate, raspberry chocolate, and mint chocola ...... Read More
Comments (0)The great debate: What of magazines and newspapers?
Some very large magazine publishers pooled their money recently to launch their new campaign, “The Power of Print.” Publishers of such notables as the Rolling Stone, US Weekly, More, Wired, Smart Money, People, to name a few, paid for the campaign. The campaign was extremely well executed from all points including copy, design, art direction and impact. The question that this campai ...... Read More
Comments (0)New ideas can bring new business
What happened:NewsAndTechnology recently reported that “Vendors, papers gear up for iPad.” “WoodWing Software, NewspaperDirect and Atex last week said they’re already at work developing software that will enable newspapers to port their content to Apple Inc.’s iPad e-reader. WoodWing said it’s already developed an iPad Reader platform that’s capable ...... Read More
Comments (0)New media can mean new customers
What happened: This month the Wall Street Journal ran an article “App Watch, New York Edition: Fresh Direct” that explained Fresh Direct has introduced the company’s new app so their customers can order from their iPhone. Evidently the company spent some time researching their store’s customers and found that about half of them use the iPhone. In addition, the company ...... Read More
Comments (0)The 6 most common mistakes new marketing managers make
What are the 6 most common mistakes that new marketing managers make? Although this list is by no means heavily researched it is based upon 25 years of observation of marketing managers and the decisions they have made: Rely heavily upon what their direct boss thinks and in effect, turn off their brain to new ideas. Take the safe route that will not place the manager in a potentially vulnerable p ...... Read More
Comments (0)Have you used Google buzz...
…it could make an impact on how B2B marketers can leverage social media to drive new business. Google buzz can be used on a PC or mobile within the existing Gmail and Google.com and their enterprise. It’s a lot like an RSS that has social networking capabilities built in. Launching a new product? Google buzz could help. You can find out more here. ___________________________________ ...... Read More
Comments (0)When the package goes beyond attractive...
…and adds something really unique it really stands out. In Buddy Mulled Wine’s case their packaging and follow-up marketing did what it was supposed to do and provided that extra something that put it above the rest: Easy to understand ‘big idea’ Creative design Plus… Showed the product in action Well done! ________________________________________ Tom Wants To H ...... Read More
Comments (0)Buyers appreciate organized marketing...
…and paper companies are no strangers to organizing their marketing to be easy to view and specify. Finch Paper is no exception and a quick review of their new Uncoated Guide will prove it to you. What is most striking about their uncoated sheet other than the sheet, is how well they captured what you can do with it using various types of graphics with advertising, public relations and webs ...... Read More
Comments (0)The New Rules of Marketing: Paid. Owned. Earned.
Today’s marketers are in the grips of a revolution that has heated up over the past 12 months and looks like it is only going to become hotter. Traditional and social media are becoming foundational in both consumer and business marketing communications. What’s also apparent are the rules of marketing planning have forever changed. Sean Corcoran, an analyst at Forrester Research, has ...... Read More
Comments (0)The basis for a great packaging design: An innovative idea that solves problems
What happened: Method Laundry Detergent’s new laundry detergent is made with smartclean technology™, a patent-pending formula using a radical technology to deliver outstanding cleaning power. This detergent comes in a very small bottle, promises not to spill or strain arms because of its small size and guarantees outstanding cleaning results. More can be found at www.methodlaundry.c ...... Read More
Comments (0)How to Become a Better Marketer
Here are eight ways you can improve your overall sales marketing program: Make sure that your corporate goals are perfectly aligned with your marketing goals to ensure that the strategies you employ are those top management approves and funds Ensure the sales and marketing goals are well defined throughout both departments and has top management buy-in Create specific P/L statements for each produ ...... Read More
Comments (0)Yesterday’s Rolodex Isn’t What It Used To Be
What happened: In a recent study by PR firm, Edleman reported in Advertising Age (2/8) that people are becoming less inclined to trust information they get from their friends. The percentage of people who say they view their friends and peers as credible sources declined from 45% in 2009 to 25% in 2010, the study found. “It’s a more skeptical time,” Edelman says. “If co ...... Read More
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