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Xerox adds Right Now
April 3, 2008

Last week I attended the Xerox analyst meeting in Norwalk Conn. While most of the technologies and new products are covered under a NDA (non disclosure agreement),  one thing can be discussed. The one clear message from the start was the announcement of one new phrase to the standard Xerox expression: “The Right Business Model, the Right Workflow, the Right Technology”.

This new addition was the expression “Right Now”. This was meant to say that while there is a lot of excitement about these new inkjet products in the future lets not forget that may not be available for a year or more.

Clearly this was in response to all the hype in the popular press about the Inkjet DRUPA. The assumption is that new inkjet technologies will be shown that will start the migration from offset lithographic printing as the dominate technology used for commercial printing to inkjet. If this is true it will mean that inkjet will overcome not only electrophotographic (laser, LCD and toner based) technologies for shorter runs but offset printing for longer run lengths.

In the next few blogs we will discuss the products that have been pre announced in TEL AVIV, Israel (HP Inkjet Web Press); Dusseldorf, Germany (Kodak Stream Inkjet Concept Press); and Boca Raton Florida (Oce JetStream 1100 / 2200)

Posted by Howie Fenton on April 3, 2008 | Comments (0)