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Web to Print Shopping Cart

February 6, 2008
Recently we concluded that W2P complaints focused on the disappointment in sales or profitability associated with the shopping cart feature. I think it is naïve to think that adding a shopping cart feature alone will increase the number of orders you receive from your customers. Its just a another tool and in fact a different tool which may not be embraced by the customers.

Simply creating a shopping cart feature that allows customers to order their work online may not increase the amount of orders your receive, in fact you may find that only a fraction of your clients use it at all. Lets be honest for many customers different = bad.

If you want the shopping cart feature to increase sales or profitability you need to make the benefits outweigh their reluctance or fear of change. What can you do to increase the chances that a shopping cart feature will be embraced?

you must create have a user friendly interface
you need to get there “buy-in”
it must be customized to fit your customer needs

Next time we will discuss the “Field of Dreams” business model.

Posted by Howie Fenton on February 6, 2008 | Comments (8)


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February 6, 2008
In response to: Web to Print Shopping Cart
MarkRice commented:

Howie - do you know of any web to print solutions for wide-format printers?

Mark Rice




February 8, 2008
In response to: Web to Print Shopping Cart
Howie commented:

Mark
Many of the web to print solutions do that right out of the box. Often it is just like sending to another printer with a larger page size.
Howie




March 29, 2008
In response to: Web to Print Shopping Cart
Larry commented:

We use a Store Front software from Rocket Print Software and it works great for us. Their website is www.rocketprintsoftware.com




April 20, 2008
In response to: Web to Print Shopping Cart
Mike commented:

Web to print is a very tough road, from what I have seen, it is all custom coding and you need a team of software developers to pull it off. I like the PrintPlace.com model personally.




December 6, 2008
In response to: Web to Print Shopping Cart
Lucid Dream commented:

There is a new solution called TribalSketch that offers online design, FlipProof, online estimating, and ecommerce. TribalSketch.com




April 27, 2009
In response to: Web to Print Shopping Cart
sam commented:


its a very good online software and its very helpfull for small and medium scale stores.
Because its gives you whole information about your produts and how much sale in each month you can calulate within second.
Its also very helpfull to over inventory because you can choose your products incentory according to the consumption.
In my opinion its best online software for your bussiness.




April 27, 2009
In response to: Web to Print Shopping Cart
Jenifer Phillips commented:


Hi,

I think now in all over the world the peoples used much used of the soft wears.Of course the the
development of the software's is international levels Because the soft wears is more useful for the users
and they save their time as compered to others sources.There is a wide variety of shopping cart software on the
e-commerce market. You can choose suitable solution from cheap shareware scripts to expensive custom applications.
i will appreciate you. please keep it on continue.




May 9, 2009
In response to: Web to Print Shopping Cart
Herman Miller commented:

I was very using a shopping cart. I lost sale because our customers did not feel they were getting the best price without talking to a salesman.





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