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Web to Print Shopping CartFebruary 6, 2008Recently we concluded that W2P complaints focused on the disappointment in sales or profitability associated with the shopping cart feature. I think it is naïve to think that adding a shopping cart feature alone will increase the number of orders you receive from your customers. Its just a another tool and in fact a different tool which may not be embraced by the customers. Simply creating a shopping cart feature that allows customers to order their work online may not increase the amount of orders your receive, in fact you may find that only a fraction of your clients use it at all. Lets be honest for many customers different = bad. If you want the shopping cart feature to increase sales or profitability you need to make the benefits outweigh their reluctance or fear of change. What can you do to increase the chances that a shopping cart feature will be embraced? you must create have a user friendly interface you need to get there “buy-in” it must be customized to fit your customer needs Next time we will discuss the “Field of Dreams” business model. Posted by Howie Fenton on February 6, 2008 | Comments (8)
February 6, 2008
In response to: Web to Print Shopping Cart MarkRice commented: Howie - do you know of any web to print solutions for wide-format printers?
February 8, 2008
In response to: Web to Print Shopping Cart Howie commented: Mark
March 29, 2008
In response to: Web to Print Shopping Cart Larry commented: We use a Store Front software from Rocket Print Software and it works great for us. Their website is www.rocketprintsoftware.com
April 20, 2008
In response to: Web to Print Shopping Cart Mike commented: Web to print is a very tough road, from what I have seen, it is all custom coding and you need a team of software developers to pull it off. I like the PrintPlace.com model personally.
December 6, 2008
In response to: Web to Print Shopping Cart Lucid Dream commented: There is a new solution called TribalSketch that offers online design, FlipProof, online estimating, and ecommerce. TribalSketch.com
April 27, 2009
In response to: Web to Print Shopping Cart sam commented:
April 27, 2009
In response to: Web to Print Shopping Cart Jenifer Phillips commented:
May 9, 2009
In response to: Web to Print Shopping Cart Herman Miller commented: I was very using a shopping cart. I lost sale because our customers did not feel they were getting the best price without talking to a salesman.
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