Link This |
Email this |
Blog This |
Comments (0)
It’s Not Easy Being Green - 9
December 14, 2007
For the last few weeks we have been discussing the “Green Movement” and “sustainability” in the our industry. This issue is a segment of a bigger picture issue known as “corporate responsibility”. According to a new study by
Grant Thornton LLP and BusinessWeek Research Services the importance of corporate responsibility is growing and will continue to grow.
The study reports that, “77% of executives say that corporate responsibility will have a major impact on their business strategies over the next few years, and 76% agree it can enhance a company’s profitability.”
The key findings include:
- Despite a decline in economic and business optimism, executives expect more resources will be allocated to corporate responsibility initiatives.
- Executives are supporting corporate responsibility initiatives not just for compliance or marketing, but because they believe corporate responsibility improves profitability
- Executives believe social responsibility programs may provide a great opportunity to demonstrate corporate leadership
- Executives believe that environmental responsibility programs have little effect in attracting and retaining employees (On a personal note I have seen regional differences, for example on the west coast and norht east – it can play a role)
- Many executives reported that they welcomed increased government regulation regarding corporate responsibility because they see it as a way to ensure that everyone plays by the rules.
- When asked what encourages investment in environmental responsibility “the overwhelming majority of respondents (95%) agreed that tax incentives headed the list. Customer recognition and the availability of new technologies were also key factors.”
For more information about corporate responsibility, listen to
this 4 minute interview with Don Carli on the subject "Green is the New Black for Corporate America".
Posted by Howie Fenton on December 14, 2007 | Comments (0)
