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How do you monitor changing customer demand?

November 12, 2008 In an earlier blog entitled “Industry in Transition” (August 12) we talked about the transition from the idea that printing is a craft to the idea that printing is a science. Another transition in our industry is the shift from only making marks on paper, to offering new alternative technologies that help customers communicate better.

I have some questions:  first “Are our customer's needs changing” and the second, “If they are changing, how do you monitor how your customer's needs are changing?”

I ask these questions often and hear three typical answers:

• Some say they think their customer's needs are changing but they don’t know how they are changing and how fast.
• Some say they know their customer's needs are changing and are monitoring these changes and making adjustments.
• Some say they don’t really know and don’t know how to find out.

Two more questions. Do you fit into one of these categories? How do you monitor your customer's changing demands?

Posted by Howie Fenton on November 12, 2008 | Comments (0)