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Another reason VDP is stupid
July 10, 2008

I am on everyone's email list, thanks to my association with GAM as a columnist. This morning, I received an invitation to "check out our PURL capabilities." The email went to say, "We challenge you to find a system more complete and a group of people more willing to work toward your success." So, I click through to my PURL just to see what they had. What I read confirmed my belief that VDP and Web to Print gives a company the opportunity to demonstrate it's stupidity and ineptitude on a one-to-one basis. The first line of Bill Farquharson's PURL link reads,

<<Thank you for vist out PURL.>>

Now, I am not the most grammatically correct person in the world (and as many of you have pointed out, not the best Blogger, either) and if it weren't for the 200 points the SAT gives you just for filling in your name would likely have barely scored in the double digits. However, I do know the importance of proof reading, that you get one chance to make a first impression and that customers are not going to "vist out PURL" again after such a gaffe.

Just another reason why VDP is stupid.

Posted by Bill Farquharson on July 10, 2008 | Comments (2)