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Impressive
May 1, 2008

I met recently with Kevin Cushing, chief mucky-muck at AlphaGraphics out in beautiful Salt Lake City. During the course of our conversation, Kevin told me that the renewal rate within the system was 100%. I was absolutely floored! Having done work with franchise owners for years, I can tell you that they have the same attitude about their mother ship organizations as boat owners: The two happiest days in their boating lives are the day they buy and they day they sell (or in this case, complete their obligation). I know owners who paper chain the day they can defranchise as if Christmas were coming. Can you imagine ponying up a percentage of your sales (not profits, mind you, but sales) each month? You can't help but see that check as increased profits once the Big Day comes!

But not AlphaGraphics owners.

They see their relationship differently. They look to the Franchisor as a partner, as it should be, and Salt Lake City responds. They deliver real service and real training that results in, well, results. There is no other way to explain the reason for every single one of their stores to continue to see a value in the contract. Years ago, I did a lot of work with AlphaGraphics. One night over drinks, I asked which franchise system the others in my group would buy into. The answer, like the conversion rate, was 100% AlphaGraphics.

So, kudos to Kevin and his incredibly dedicated team. I'm impressed.

Posted by Bill Farquharson on May 1, 2008 | Comments (0)