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Word for Word
May 5, 2008

Word for word, the following was uttered by a printing customer.  This is less of a sales tip and more of a two-by-four upside the head:

"Bill, I am waiting for the day that a print salesman will call me the day after a conference or meeting and ask how we did.   They know when the event is; the date is on the piece of printing I bought from them.  Imagine if a sales person made that call.  It has never happened to me."

Interesting, huh? It seems so simple and yet when you read it you likely agree that this is not a call that YOU have made either. Why not make it a point to follow up with just such a client and see what happens as a result.

Posted by Bill Farquharson on May 5, 2008 | Comments (0)