All Good Intentions, and Some Golf - Print Sales Call

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Bill Farquharson

All Good Intentions, and Some Golf
May 11, 2007

Let me just state right now that it is my life’s goal to take Fridays off. Here’s my plan: I start on Memorial Day and take every Friday off until Labor Day. I golf at the club, go to the beach, check in for messages, and take advantage of being an entrepreneur. Then, I expand it to year round. Oh, and I want a pony, too.

Mondays have a killer assumption built in. Do you remember what it was? It’s that “No one wants to hear from me on a Monday.” Fridays are much the same. Sales people truly believe that no one wants to hear from them on a Friday either. Reason being: They are getting ready for the weekend. They are probably gone. You could drive an 18 wheeler through the sales department on a Friday and not hit a sole. Pity.

My phone is dead on a Friday. No one calls. I like that, in a way.
It reminds me that my competition is probably making the same mistake/ assumption and I hit the phones hard to catch them sleeping.

Fridays are for wrapping up the week and feeling the aforementioned train grind to a stop. Time to get off and go home. See you next week.

Posted by Bill Farquharson on May 11, 2007 | Comments (1)

May 14, 2007
In response to: All Good Intentions, and Some Golf
Clete commented:

At first glance, I wanted to be your competitor!
My father was a manager at a printing company who met the same ink salesman for lunch every Friday. They built a relationship, and a friendship that lasted even past the time that he changed companies and was told by the corporate office which ink to buy. (That didn’t mean this couldn’t change one day, right?)

Anyway, a little trick I learned from the salesman: The next time they got together for lunch, he would refer to something they talked about the previous week, or longer ago if they missed each other. One time dad had forgotten the subject he had brought up, and asked the salesman how the heck he could remember all this stuff. “Easy,” the brilliant salesman replied. “Before I left for my next appointment I took out a little notebook and wrote down some of the things we talked about, including any unresolved issues.” So he knew to ask about his son’s baseball game, daughter’s recital, health issues, weekend trips, etc., and with five minutes of brushing up that morning, he was prepared for the day.