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Please call on this company
April 1, 2008

The best thing I did all last summer was to take a day off and chaperone my 82 year old mother on a day trip through Boston Harbor. I was crazy busy and the trip couldn’t have come at a worse time, but with an 82 year old mother, you make certain choices in life that circumvent the normal decision-making process. I knew it would be a rewarding day and it was. Anywho…

The organization that put this trip together is called Elderhostel. I’m not sure if they are national, but I do know that they at least have a division in Boston. I need someone to hunt these tree-killers down and sell some sense into them. Since last summer, not a week has gone by that I haven’t received a mailing piece from these people. I get letters and postcards and fliers and catalogs. Oh my! I am convinced that the Congo is being deforested for the exclusive purpose of generating paper pulp for Elderhostel. Here’s my request:

Please call on these people and turn them on to target marketing. On behalf of the postman who has to carry their WEEKLY catalog and any trees left on the continent of South America, convince them to better strategize their marketing communications. Does Bill Farquharson (age 47, btw) REALLY need to have a dozen mailings advertising a 65+ year old junket to China? Every trip to the Post Office bring new levels of resentment towards this fine organization. Each time I open my PO Box, it explodes like Mr. Whoopie’s closet (think: Tennessee Tuxedo, circa 1969).

Enough already!

So, go ahead and make the call, all ye sales reps. Save me a headache and save the planet at the same time. Thanks in advance.

Posted by Bill Farquharson on April 1, 2008 | Comments (0)