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Upmarkets and Downmarkets
March 11, 2008

Would you know an opportunity to sell printing if it bit you on the, um, finger? Suppose you are reading the Wall Street Journal and you learn that credit card rates are up, foreclosurers are booming and in general people are overloaded with debt. Would you say, “Oh well” or “Oh wow”? In every problem there is an opportunity.

If you read that Toyota’s sales rose, but every other automobile manufacturer’s sales are down and in some cases by double digits, would you pout or shout over the opportunity?

What if you learned that for the first time in 30 years, insurance companies will be competing for your auto insurance business? Does this thrill or shrill you?

There are opportunities all around you that scream out for some attention. Whether or not you can see those opportunities and know what to do about them is a different story, of course.

Regardless of the current economic trend, there are always upmarkets and downmarkets, each presenting a different chance for a smart, opportunistic printing rep or owner.

We do a lot of griping about prices being the lowest ever and competition being the worst, blah, blah, blah. My sympathy factor is non-existent. Be creative and come up with a new printing application. Make a sales call on an emerging market or create the market yourself.

Sell printing and you are subject to price. Sell ideas and you are subject to the limits of your imagination.
Ready? Go!

Posted by Bill Farquharson on March 11, 2008 | Comments (0)