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The Seven Week Plan
November 15, 2007

Look at the calendar.  Go on, look! I'll wait....

Seven weeks remain in the year. Some have potential for being worthwhile. Some don’t. Some are all about holidays and rest.  At the end of this short journey is January 2, 2008. That is the first business day of the New Year. Right now, today, you need a seven week plan.  Here is my suggestion:

Week of Nov. 19:
•    Wrap up what you have in the prospecting pipeline
•    Call clients to wish them a Happy Thanksgiving
•    Make no assumptions, “It’s Thanksgiving week, so I am not going to prospect”
•    Exercise ahead of the feast
•    Envision Jan. 2 and picture where you want to be. Mentally create a plan.

Nov. 26 to Dec. 14
•    Prospect like your life depended on it
•    Make no assumptions: “It’s a slow time of year, so I am not going to prospect”
•    Visit customers
•    Envision Jan. 2 and picture where you want to be. Write down the plan.

Dec. 17 to Jan. 1
•    Take what the clients give you, meaning: Keep prospecting hard until they say, “call me next year”
•    Organize yourself
•    Work to become more efficient in your sales efforts
•    Make no assumptions: “It’s Christmas, so I am not going to prospect”
•    Make a list of your best customers and prospects, the ones with the most potential
•    Rest
•    Ski
•    Envision Jan. 2 and picture where you want to be. Edit and finalize the plan

Jan. 2
•    Wake up
•    Sober up
•    Enact the plan

Posted by Bill Farquharson on November 15, 2007 | Comments (0)