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Web-to-print: What's the big deal?
November 5, 2007
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Question: We are a printer, and we create both static direct mail and variable data campaigns for our customers, but don’t know (or care) about designing web pages. What is the big deal about “web-to-print,” and why should we think about implementing such a system?
For today’s answer, we turn to Dave Colatriano, senior vice president and general manager, direct marketing for Vertis Communications:
Web-to-print doesn’t reduce your need to be an excellent printer – but it does allow you to offer your customers 24-hour access to customizable materials through a Web portal.
Online access provides multiple benefits
Providing an online mechanism for managing the ordering and production of print supports the local needs of a brand and provides the content control needed to maintain brand consistency at a larger level. Web portals facilitate collaboration for an entire network of locations, dealers or franchises and can be securely employed from any computer for the ultimate in flexibility and efficiency. By accessing the Web-to-print interface, what used to take weeks can now be completed in days and sometimes just hours.
Web-to-print provides automation
At Vertis, we have automated our system and created an online portal for our customers to help reduce the time, cost and effort involved in producing materials. Our proprietary service - Vertis OnDemand - allows customers to log-on for quick, easy and consistent creation of customized marketing materials.
This is just one example of how new technology is being used successfully by major international brands, enabling their franchisees, dealers and distributors to order, personalize, proof and fulfill marketing materials from any location, while controlling costs and minimizing effort associated with variable campaigns.
Partnering provides value
Offering a Web-to-print solution effectively makes you a marketing partner with your client, and that’s a great value proposition!
Posted by Hal Hinderliter on November 5, 2007 | Comments (0)
