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Can you point us to sources for 4-color digital pricing?
October 10, 2007
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Question: We run a very small print shop and operate mostly with Canon digital printers for color and all black-and-white (12×18´´ max.). We print business cards, brochures, books—from 10 to 2,000 copies. Anything over that, we outsource. Our problem is locating a price guide for color printing—4-color—produced digitally. We can’t base pricing on 'copies' because the price is too high. To remain economical, we need to somehow fall in the 'print' pricing range for 4-color.
Do you know of any price book that could help us, or of any source we could go to to find pricing. (All price books we have found pertain mostly to [offset] press printing.)
Sandy Erickson
United Tribes Technical College, Bismarck, ND
Answered by Tim Fischer, executive VP & COO, National Assn. for Printing Leadership (NAPL)
We offer for sale through the NAPL online bookstore (click on "NAPL Store") the NAQP 2006-07 Pricing Study, which covers both black-and-white and color digital and 1- & 2-color offset printing pricing. We are going to be mailing our survey questionnaire for the NAQP 4/C Pricing Study next week. The questionnaire is being printed. If you participate in the survey, Sandy, you will receive a copy. The study is scheduled to be published in January 2008.
To participate in the survey and/or talk further about our current studies, please contact Steve Johnson, president of NAQP.
Posted by Mark Vruno on October 10, 2007 | Comments (0)
