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Coating for Digital Post Cards
November 18, 2008
Question: We had a major customer complaint on a digital post card. The damage in the mail was extensive. We did apply a gloss coating. Our president says we are not at fault. Is he right?
Answer: I looked at the post cards that did not go through the mail and ones that did. The gloss coating that you applied has a decent gloss but not a great gloss and the rub is fair at best. Most digital printers would apply a UV coating that has high rub. Our postal system handles huge volumes of mail at very fast speeds and will quickly abrade a post card that is not UV coated. You need to UV coat. Sorry.
Readers, please e-mail your questions to Ray.
Posted by Ray Prince on November 18, 2008 | Comments (0)
