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What's the rub with digitally printed postcards?
May 8, 2008

Question: We're having rub issues with digital postcards. We printed a 40,000 variable print order, and the client complained that the cards did not stand up at all well in the mail system. Help!? 

Answer: First, let’s look at the mail system. It handles billions of pieces extremely fast and quite efficiently at a reasonable cost when compared to other countries. If we want postcards to go through the mail well, usually the 6x9” size does well when .007” or thicker is used.

Likewise, a UV coating is preferred over any other type of coating. The “glossing units” impart gloss but not high rub resistance. It's difficult to beat UV. 

Readers, please e-mail your questions to Ray.  

Posted by Raymond Prince on May 8, 2008 | Comments (0)