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Are wide-color-gamut inks worth looking into?
July 29, 2008

Question: Wide color gamut inks are being advertised. Is this something our firm should be looking at? We are standardized on ISO colors at this point in time.

Answer: It depends: If you are a boutique printer and willing to develop the necessary match for a wide-gamut ink to a proofing system—and you create all your own digital files—go for it.

But hold on there, Rocky ...

If you accept outside proofs and digital files that others have created, my advice would be to stick with ISO colors. The new inks and colors are best used when you have full control of the process. If you wish to pursue wide-gamut printing with only four colors, then look at the Color Control Network.
Readers, please e-mail your questions to Ray.   

Posted by Ray Prince on July 29, 2008 | Comments (0)