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Should I offer FSC-certified papers?
August 7, 2008

Question: My customers are asking for FSC (Forest Stewardship Council) certified papers. Why should I do this? Do they print any differently?
Answer: Let’s take the easy one first: They print no differently.
Why 'go green?'
Why should you do this? Well, the buyers who are young do care about sustainability of our industry. Many papers are FSC-certified with more coming all the time. Recently, I did a lecture for a major printer who had 90 buyers in each day for a show-and-tell—90% were young and very interested in "green printing." In fact, they're so interested that they'd pull a job to have it done by a green printer. Think about it.
Readers, please e-mail your questions to Ray.
Posted by Ray Prince on August 7, 2008 | Comments (6)