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Print: Always Aboard the “Green” Bandwagon
July 31, 2007
Once manufactured, printed products are among the most energy-efficient in our increasingly sustainable, high-tech world.
Think About It
Once they’re on the shelf or newsstand or mailbox, books, magazines and direct mail cease to use power—save for the electric lights it takes to read them. Still, as printers and their customers face inevitably increasing CO2 (carbon-footprint) regulations, many are going beyond complying to prove their eco-friendliness.
Grow Paper Like Corn
Even in the manufacturing process, the print medium not as bad as some outsiders contend. Consider the print company owner I dined with in June at Sappi’s North American Printers of the Year awards: “What so many of the tree-huggers fail to realize,” he said, “is that paper in our industry is no different than corn in the food industry—it’s grown for the sole purpose of consumption.” (Indeed, printers have known for some time about the paper manufacturers who, in many cases, plant substantially more trees than they ever will cut down.)
Read more green coverage in GAM’s upcoming August issue, due out mid-month, and in the May and March 2007 issues.
Posted by Bill Esler on July 31, 2007 | Comments (0)
