Simpsons: major print consumers
July 9, 2007

Have you ever wondered where Springfield, the mythical home of the Simspons cartoon clan, is located? Does anyone really know?

Print transforms 7-Eleven to Kwik-E-marts
The folks at 7-Eleven do – in fact they’ve been working very closely with Apu Nahasapeemapetilon. For the neophytes, he’s the guy that runs the convenience store on the popular TV cartoon show. The print-heavy effort is a publicity stunt tied to the debut of the long-awaited (by some of us) Simpsons movie.

Now a major motion picture
The film arrives July 27. It will feature many of the icons of the show, including appearances by Apu in his Kwik-E-Mart store. Bart, the perpetual pre-teen son of Homer Simpson, loves to steal comics as shopkeeper Apu worships his gods in the back room. Radioactiveman is Bart’s favorite item for shoplifting.

Incredible inedible KrustyO’s
To extend the illusion, Seven-11 not only has dressed some of its stores as Kwik-E-Marts, but has created and packaged a cereal snack, branded for that misanthropic child-hating star of children’s television, Krusty the Clown.

There’s a store near you
A number of major markets can find the Simpson’s show Kwik-E-Marts live, and in person. So far they have opened in:
Burbank, CA
Chicago, IL
Dallas, TX
Denver, CO
Lake Buena Vista, FL/Orlando, FL
Las Vegas, NV/Henderson, NV

Los Angeles, CA
New York City, NY
San Francisco, CA/Mountain View, CA
Seattle, WA
Vancouver, BC/Coquitlam, BC
Washington, DC/Bladensburg, MD

Judging from the lines waiting to get in outside the stores, there will be more Seven-11 to Kwik-E-Mart conversions in the near future. In fact, while customers wait, workers apply temporary Simpsons tattoos–another print item called to duty in the movie promotion.

Posted by on July 9, 2007 | Comments (0)