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Kinko’s Is Acrobat’s Default Printer III
July 15, 2007

In a July 2 statement, PIA/GATF weighed in the on the Acrobat Kinko’s issue:

PIA/GATF has always viewed Adobe as a company that offers high-impact digital solutions to the entire print community. Over the years, their products and services have transformed the printing process from an analog to a digital workflow.

Disappointed at the news
This partnership between Adobe and the printing industry has resulted in not only significant improvements to graphic communications, but also millions of dollars for Adobe. Despite this positive and loyal relationship, it was disappointing to learn of Adobe’s partnership with FedEx Kinko’s.

It’s unacceptable says Makin

“When it was discovered that Adobe had made the decision to include a ’send to FedEx Kinko’s’ button in Adobe Acrobat and Adobe Reader, we felt terribly betrayed by the company who has been supported by the printing industry,” says PIA/GATF President and CEO Michael Makin.

Hope he relents
“We understand the need to make the workflow process as efficient as possible, but Adobe’s decision to give up its neutrality and try to align its business with one printer is unacceptable. It is our hope that Adobe’s CEO, Bruce Chizen, will realize the mistake that has been made and rectify the situation as soon as possible,” Makin says.

As the world’s largest graphic arts trade association representing an industry with more than 1.2 million employees, PIA/GATF is working with senior-level officials at Adobe and asking for a meeting to resolve this unfavorable situation.

Our members have spoken
“We value our relationship with Adobe and respect what the company has done over the years for the printing industry; however, our main focus lies with the concerns and needs of our more than 12,000 member companies,” Makin noted in his statement. “We have heard in volumes from our membership that the alignment with one print company is sending the message that the print business which has supported Adobe in the past is no longer valuable.”

PIA/GATF will continue to share these concerns with Adobe and urge them to offer the same consideration to all print providers that have an interest in this type of partnership.


Posted by Bill Esler on July 15, 2007 | Comments (7)


Industries: Print Management
July 16, 2007
In response to: Kinko’s Is Acrobat’s Default Printer III
Kenneth B. Chaletzky commented:

John Loiacono
Senior Vice President
Creative Solutions Business Unit
Adobe

Johnny,

Although I will be attending Tuesday’s meeting via Adobe Connect, I wanted to be sure my point of view reached you and other appropriate people.

I have no problem with Kinko’s having this plug-in. I don’t even have a problem with Adobe having created this plug-in. What I, and most of my colleagues object to, is Adobe being the distributor of this plug-in to every Adobe Acrobat and Reader user.

You stated in your previous email:

“Our motivation for the deal was simple – offer customers, who are already printing and shipping through FedEx Kinko’s, a more seamless way of getting their print jobs done.”

If this was done truly to benefit “customers who are already printing and shipping through FedEx Kinko’s “, then it should have been up to Kinko’s to distribute this plug-in to THEIR customers, not for Adobe to distribute it to everyone else’s customers.

Adobe’s response to this fiasco is obvious. Adobe should immediately issue yet another update to Acrobat and Adobe Reader that will remove this addition to the program and leave it up to Kinko’s to distribute it to their clients that want it.

Kenneth B. Chaletzky
President

Copy General Corp.
Dulles, VA 20166




July 16, 2007
In response to: Kinko’s Is Acrobat’s Default Printer III
Debra Korb commented:

I am so pleased that PIA is supporting the bad decision that Adobe has made. I agree that this is a great option, but it should be distributed by the printer NOT the software provider. It is an unfair advantage that Adobe is profiting from.




July 16, 2007
In response to: Kinko’s Is Acrobat’s Default Printer III
Judy Brooks commented:

As a reprographer who daily uses, supports, recommends and offers training for Adobe products, I am dismayed that a company such as Adobe could make such a blunder. Putting such a link in every Acrobat reader is a slap in the face to every digital printer who isn’t FedexKinko’s. Does Adobe not value us and our customers? Does Adobe not see that this blatant advertising for a client can potentially damage any independent who goes head to head with FedexKinko’s daily?
Please acknowledge this faux pas and correct it.




July 17, 2007
In response to: Kinko’s Is Acrobat’s Default Printer III
Mike Klinke commented:

I am equally outraged that Adobe would cast aside the rest of the print community which has supported its products since before the merger with Aldus. I cannot believe that short term greed would overcome long term sense and relationship. I will be directing my customer base on two items, we will never use Fed-Ex for shipping their products and will have to reconsider our Adobe Service Provider membership. Come to your senses and get rid of this slap in the face to the rest of the print industry.




July 18, 2007
In response to: Kinko’s Is Acrobat’s Default Printer III
Daniel Clarke commented:

RETURN TO SENDER: If the printing industry really wants to exorcise this FedExKinko’s demon, it’s not complaining thru Adobe. It’s thru the pocketbook or in this case the cost of doing business with FedEx.
Put a sign on your backdoor “Any Shipper But FedEx accepted here, All FedEx Packages Refused.”
What if Print Shops around the country refused to except FedEx Shipping for a Week of even a month. Think of the return shipping cost FedEx would incur. The loss of revenue.
It would get the FedEx Board of Director’s to look up and start asking questions about the agreement with Adobe.
If the National Media got wind, Then Wall Street Knows, Then FedEx will change.




July 20, 2007
In response to: Kinko’s Is Acrobat’s Default Printer III
Bill Marsh commented:

p>The link to Kinko’s which Adobe put it their software is a major Breach of Trust with all the print service providers who have supported and used Adobe software over the years. This was no quick decision by Adobe, it takes time to cut a deal like that, lots of time in the contemplating and planning stage then more time to program it into their software. And during all that time, no hint to any of us users. I think what gets us printers is that Adobe has built their relationship with us as our reliable, trusted source for many years and Adobe goes and does something we perceive as extremely underhanded. Adobe gets my nomination for worst boardroom decision of the century.
Bill Marsh
Maui Print Works




July 20, 2007
In response to: Kinko’s Is Acrobat’s Default Printer III
Randy Pritchard commented:

Interesting to me that everyone is putting the pressure on Adobe. While I believe that is a priority, there is obviously a contract issue at hand between Adobe and Kinko’s. My take would be to approach FedexKinko’s on this and threaten a nationwide boycott of their shipping services (which we all use) and get them to collaborate with Adobe to reverse this once and for all.





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