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Green-e Consumer Labeling
May 23, 2007

I manage the Green-e Consumer Labeling Program here at the Center for Resource Solutions. I just read your article “Green Print Sustained” in Graphic Arts Monthly and wanted to let you know that we applaud your efforts to promote the outstanding efforts many companies are making to green their operations.

However, I noticed that Avery Dennison is listed as a company who is selling products which are “Green-e certified” yet they are not currently a participant in our Green-e Labeling program. In addition, I saw no reference to the RIS Environmental line on their website.

Aleka Niedermier

Development and Business Accounts Coordinator

Center for Resource Solutions
Presidio Building 97
P.O. Box 29512
San Francisco, CA 94129
www.resource-solutions.org


Posted by Bill Esler on May 23, 2007 | Comments (1)


May 23, 2007
In response to: Green-e Consumer Labeling
Bill Esler commented:

Here is the original source from Avery Dennison’s site regarding their certifications and Green-E. The description doesn’t explicitly say Avery Dennison manufactures these stocks; perhaps they are from third-party sources.

Environmentally Sustainable Tags & Labels

Avery Dennison RIS’ range of sustainable trim products supports apparel makers and brand owners who conduct their businesses in ways that help conserve resources and preserve our environment’s well being. The eco-friendly products can also equip users with a marketing advantage. “Some of our largest customers are using ‘green’ as a way to differentiate their brand from their competitors,” says Alexandra Brownfield, marketing director, Exterior Identification and Data Solutions. “RIS is responding to this trend with the widest range of eco-friendly trim options in the market, and they are available on a worldwide basis.”

Products include environmentally certified papers, organic cotton and recycled polyester printed fabric labels, organic cotton and bamboo woven labels, and biodegradable packaging materials.

As part of its exhibit, Avery Dennison RIS will have available its new Environmental Paper Stock-Selection Book. The handsome, fanned-deck portfolio consists of 45 coated and uncoated eco-friendly stock samples in different textures and finishes from paper manufacturers worldwide, including India. The samples indicate whether the stocks are Recycled, Green Seal Certified, Chlorine-Free Certified and/or Green-E Certified.

–Bill Esler, Editor in Chief





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