Upgraded Application Designed For Web Color Consistency

San Francisco-based E-Color has announced the availability of a new, enhanced version of its True Internet Color offering, designed to ensure color consistency for e-commerce transactions.

True Internet Color computes data from its millions of users and uses that information to enable all visitors to E-Color Corrected sites to view consistent, color-correct images on line without the need for any end user downloads or set-up processes, claims the company.

True Internet Color delivers E-Color Corrected images through a global content delivery network to provide fast, consistent image delivery performance, even at peak transaction times on any site. Company officials say that E-Color's solution pipes images through a reliable server in close proximity to the shopper's geographic location, thereby significantly decreasing image load times.

E-Color estimates that on-line retailers in the apparel industry alone lost over $150 million in revenue last year because of untrustworthy Web color.