Transpromo Print Takes a Hit

-- Graphic Arts Online, 5/21/2008 11:37:00 AM

Electric company Arizona Public Service Co. (APS) wants to stop printing and mailing monthly bills. The utility company is encouraging its 1.1 million customers to receive bills online.

But the utility has a long way to go. In the first week of its campaign, just 1,000 people opted for paperless bills. APS teamed with the Tree Research and Education Endowment Fund ; for each customer that switches to paperless billing through June, APS donates $1 to the fund. 

APS says it uses 455,000 pounds of paper per year for printing customer bills. A promotional hyperlink on the aps.com home page sends customers to the "Go Paperless" option. Another downside to the program: it eliminates opportunities for transpromotional print promotions to customers.

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