Strategies for Adding Service
By Lisa Cross -- Graphic Arts Online, 4/1/2008
“Expanding the Print Market Space: Printers' Diversification into Ancillary Services,” from PIA/GATF, examines the strategic reasons to diversify into ancillary services, details viable services to pursue, and the profit and sales results possible from adding new services. The 20-page report is based on the association's ratios database and “Quarterly Print Market Survey” of 300 print managers. The report is free to members and $250 for all others. www.gain.net
