Amazon.com Takes On Digital Book Printers

-- Graphic Arts Online, 3/27/2008 3:50:00 PM

Amazon.com delivered a blow to on-demand book printers as it has notified publishers who print books on demand they must use its printing facilities if they want their books sold directly on the online giant’s website.

News of Amazon's new policy was posted on several Websites on yesterday and reported in today’s Wall Street Journal.

Amazon offers POD book printing through its BookSurge unit, which it acquired in 2005. The company brought color book printing in-house in 2006, when it installed multiple HP Indigo digital presses at its fulfillment centers. (e-GAM 12/4/06)  Amazon recently acquired audio book seller Audible Inc. Amazon also sells its own e-book reader called the Kindle (e-GAM 12/1/07). Amazon is one of the biggest booksellers in the U.S., with a market share publishing experts estimate to be about 15%.

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