MAILCENTER: NAPL, MFSA Fulfillment Event

The fourth Annual MFSA/NAPL Fulfillment Conference will be held in Napa, CA, April 15-18. The theme for the conference is “everything after the sale.” Programs will focus on operational aspects of fulfillment, including warehousing, fulfilling, hand assembly, customer service and information technology.

The plant tours, which continue to be the most highly rated portion of the conference, provide an opportunity for attendees to view the operational aspects of several companies. Scheduled this year for Wednesday, April 16, visits include two diverse, nearby companies with fulfillment operations: Dome Printing, Sacramento, and TFC Inc., Napa, CA.

Dome is a FSC green-certified commercial printer with web and sheetfed printing capability that added mailing and fulfillment services about three years ago. In response to the market boom in direct mail, the firm bought a Domino JetArray in 2005.

The inkjet device is used in a variable-data application centering on the printing of addresses in a magazine between stitching and stacking equipment. The investment followed the purchase of two Bitjet+ binary printers. Last October, a digital HP Indigo 5500 for variable printing was added.

Covering an area of 110,000 sq.ft., Dome is Northern California's largest privately owned printing company and has been in the Poole family since 1969. The ISO 9001:2000 quality certified company now offers complete in-house mailing services with on-site USPS postal certification.

Aside from standard cutting, folding and stitching, Dome's full-service bindery features a 21-pocket lay-flat perfect binder, two diecutters, a presentation folder/gluer, laminating, spot and flood UV coating and a tip-on machine.

TFC Inc. started out as a traditional third-party fulfillment operation—offering basic sales collateral fulfillment and high-end data services—and has since added mailing, variable-data printing and data-management capabilities to transition into a provider of marketing services. Founded 20 years ago by Connie Hill, the company has transitioned from a boutique agency, managing complex kitting and distribution.

TFC continues to be a fulfillment leader with early adoption of Web-to-print, digital-on-demand software and intelligent mailing systems. Most recently, it acquired Data Base Marketing Solutions, expanding its capability in data analytics and ROI metric delivery using a Web-enabled software tool called Marketing Dashboard. Built to serve the corporate marketer, the firm's solutions connect disparate data sources, silo marketing software tools and its execution services into a single, seamless solution accredited through the Mailing & Fulfillment Service Assn.

ONLINE: To register for the Fulfillment Conf. and for more information, visit the MFSA Website: mfsanet.org