Green Catalog
-- Graphic Arts Online, 12/1/2007
The latest Gary Fisher mountain bike catalog, printed by Sells Printing, New Berlin, WI, and designed by Plant Propaganda, Madison, WI, was produced using green practices. Fisher is considered the founding father of mountain bikes. The catalog's cover and pages were printed on FSC-certified paper. The cover was produced on 100-lb. Mohawk Options, containing 100% post-consumer waste paper, while its pages were printed on Sappi's Opus matte 70-lb. text, containing 30% post-consumer waste.
The annual catalog of one of the top mountain bike lines—the company is a unit of Trek—reaches nearly 1,000 independent bike retailers in the U.S. and hundreds more in the U.K., Germany, Switzerland, Spain, Japan and other countries, www.sells.com, planetpropaganda.com
