FRONTLINE: Targeting Print Value
By Lisa Cross -- Graphic Arts Online, 11/1/2007
Goss Web Offset magazine features an article on the Chicago Tribune's aggressive investment in postpress technology to enhance ad targeting. By 2008, the paper plans to double its current zoning into “microzones” for preprinted inserts. The move will permit ever more localized ad placement in newspapers delivered in targeted areas. www.gossinternational.com
