1-2-3 . . . No More
Staff -- graphic arts online, 6/1/2007
Sappi Fine Paper has begun revamping its line-up, eliminating the use of No. 1, 2 and 3 qualifications and substituting four “brand families” more closely aligned with end use: Premium (McCoy shown), Performance, Buzz and Economy. The six-month, phased roll out includes a multi-million dollar marketing/communications campaign and R&D investments to bring new products to market. www.sappi.com
