A Recognition Problem, But a Bright Future

-- graphic arts online, 1/1/2001

TrendWatch, in its recently released second annual "Printers & the Internet" report, indicates that no dot-com suppliers on its survey list had more than 4% of respondents actually using their services.

State Street Consultants, Inc. reports that, based on interviews with 201 printers of all sizes, dot-com vendors remain relatively unknown, with less than 50% of printers interviewed being aware of any one dot-com and most vendors known by less than a third of survey respondents.

The Printing Industries of America, in its "Vision 21" study, projects that by 2003, one-fourth to one-third of all printers' sales volume will be facilitated by the Internet. PIA says this figure will jump to between two-thirds and three-quarters by 2006.