Varying Product Size, Too

-- graphic arts online, 1/1/2001

Direct Technologies Inc., Suwanee, Ga., is one of the top 10 imaging specialists in the world, producing promotional plastic cards containing variable information. Five years ago, vice president Brett Coltman began looking for specialized diecutting equipment with which to produce cards of various shapes and sizes.

"We worked with Spartanics and acquired an M500 hard tool die punching system, which enabled us to produce cards in one-tenth the time," states Coltman, adding that the versatile system features steel rule dies and three-up production with dedicated conveyor channels, plus precise electro-optical sensors for registration.

The company recently bought a second system; each produces 75,000 to 100,000 pieces per shift, or about 85% of Digital Technologies' card work.