E-Mail Solution Redefines One-to-One Campaigns

Staff -- Graphic Arts Online, 11/1/2000

Dynamics Direct, Inc., a West Hills, Calif.-based pioneer in rich media e-mail and e-commerce marketing, has introduced an individualized rich media e-mail solution to help marketers maximize the results of their one-to-one e-mail marketing and e-commerce campaigns.

Called Dynamic Individualization, the patent-pending technology affords the creation of targeted, relevant e-mail by marrying customer database information such as name, hometown, or purchase history with streaming rich media.

"Our approach was born of a tried-and-true direct marketing concept: the deeper the relevance, the better the response," says Russell T. Gillam, president and chief executive of Dynamics Direct. "As text-based e-mail marketing becomes less effective in attaining and retaining the attention of today's customers, savvy marketers realize that the need to deliver differentiated e-mail messages has never been greater, and that this is a way of increasing the power of their on-line campaigns."

By 2005, Internet research and consultancy firm Jupiter Communications estimates that each e-mail recipient in the U.S. will receive an average of 1,600 commercial e-mails annually. Commercial e-mail spending is predicted to rise to $7.3 billion.