Print Firm Head Count in Decline

The number of U.S. printing establishments began to decline during the '90s boom—well before the most recent recession. TrendWatch statistics show that from 1997 to 2004 the number of commercial and quick printing establishments has declined by 20%. But look at the first half of the chart (at left): The descent began in late 1997. Most printers who've survived will recall how technological changes and thinning margins were affecting their businesses a full four years prior to the economy's slump.

In 2005, the rebounding economy should be stronger on the coasts than inland as technology and export markets strengthen, according to James Haughey, director of economics for Reed Business Information. He says the same growth pattern is expected for local printing markets, excluding national publication and advertising print contracts. The two coasts have a relatively large share of today's high-growth industries: technology, leisure and retirement.