HP, Videojet to Develop Variable Printer

Videojet Technologies Inc. and Hewlett-Packard struck a deal to develop new variable printing solutions for the graphics arts market using HP thermal inkjet technology. The goal: Increase the spectrum of services for lettershops, commercial printers, service bureaus and in-house plants that need to print variable-data addresses, barcodes, graphics and customized messages. Videojet intends to commercialize the variable printing solutions under its brand name, and distribute and service products through its 300 sales people and 700 technical support personnel.