Seven-Year Trending Report

TrendWatch Graphic Arts (TWGA), New York City, has released a special report that analyzes the last seven years of data that the industry research firm has collected.

The report, called The Seven Year Itch: Mining the TWGA Database, consists of more than 100 pages of analysis examining dramatic trends in the graphic arts industry since 1995, when the organization first started collecting data.

Covered are up to 15 points of data on hundreds of critical industry issues addressed over the seven years, including technological, economic, and business concerns. The data then appears in easy-to-read statistical charts showing the trends.

Says TWGA director Vincent Naselli, ""The trends we analyzed in the report tend to be very consistent in terms of either upward or downward slopes, given the predictable spikes from technology or economic change. Using this report allows industry managers to make strategic marketing decisions with confidence."

The report, priced at $1,595, can be purchased on line by visiting trendwatchgraphicarts.com, or by phoning (866) 873-6310.