Standard Register Offers Web Marketing Service

DAYTON, OHIO— Standard Register Fulfillment Services has launched Design On Demand, a one-to-one marketing solution that allows companies to design, develop, and order personalized customer communications via a Web-based interface.

The service allows companies to combine static and variable text as well as photographs and graphic images to produce marketing communications tailored to a target market or an individual recipient. Companies review a color proof of their customized collateral on line, then they edit and/or approve their piece, choose a quantity, and submit their order via a secure Internet connection to one of Fulfillment Services' facilities. Within 24 hours of receipt, the requested literature is in the mail.

"Design On Demand simplifies the marketing literature development and fulfillment process and allows companies to communicate more effectively with their customers," explains Andrea Cassese, vice president of strategic marketing for fulfillment services. "By combining a Web-enabled front-end with a digital asset repository, Design On Demand enables a user to customize, with point-and-click simplicity, a variety of communication materials from a menu of design templates."

The new offering leverages the technology platform developed by SmartWorks, LLC, a Standard Register subsidiary that specializes in print-related e-business solutions and e-procurement.

"Design On Demand allows us to leverage both the power of the Internet and the growing digital color market to truly shape the dynamics of one-to-one communications," says Jeffrey Relick, president of fulfillment services. "Companies can now affordably design and develop full-color documents with highly targeted content. They can communicate, one customer at a time."