Moore to Buy Nielsen Company

TORONTO—Moore Corporation Limited has agreed to acquire The Nielsen Company, a Florence, Ky.-based commercial printing company with annual sales of nearly $92 million. Moore, a business forms specialist with annual sales approaching $2.3 billion, says the purchase will strengthen its position in the commercial print market. Terms of the acquisition were not disclosed.

Nielsen employs 730 people and operates three production facilities, in Florence; Raleigh-Durham, N.C.; and Cincinnati. Its product line includes annual reports, brochures, catalogs, pharmaceutical inserts, and marketing and promotional materials; its clientele includes companies in the consumer products, pharmaceutical, and financial services industries.

"The acquisition of The Nielsen Company creates a platform for us to offer a commercial print capability to our customers, while simultaneously providing Nielsen's customers with the opportunity to benefit from Moore's core products and services," explains Robert G. Burton, Moore's president and chief executive.