Bar-Code Deal For Directories

In other Donnelley news, the company announced a partnership with AirClic Inc., Blue Bell, Pa., a developer of technology that links bar codes to the Web via mobile communications devices, to enable telephone directory publishers to create interactive print ads.

Donnelley is the designated reseller of Scanlets, AirClic's proprietary bar codes, for the directory publishing industry. The service is expected to allow users of yellow and white pages directories to access detailed information on a product or service advertised, and execute transactions via an array of mobile devices.

"The benefits of this technology and our partnership with AirClic bring us even closer to revolutionizing the way buyers and sellers communicate with each other through directories," says Ronald Daly, president of Donnelley's Telecommunications unit.