Program Educates Printers' Clients on Web

Pittsburgh-based printCafé has unveiled its Printer Success Program to help customers educate their own clients about the benefits of buying print via the Web.

"Our e-commerce customers are very excited about their branded Web sites because they not only deliver new efficiencies in managing jobs, but also new tools for the sales staff in growing loyalty with existing customers and attracting new prospects," explains printCafé market development representative Roger Yost.

He adds, "This program shares lessons learned from success stories with print management customers who are in the process of adopting the e-commerce product. The goal is for customers to better communicate the value of their e-commerce systems as a way to differentiate their businesses."

The Printer Success Program is available to all printCafé PrinterSite customers as part of their relationship with the company. Market development staff at printCafé begins by consulting with the customer to understand the organization's business objectives and how they align with their plans for using their Web site.

They then establish a rollout timetable of events such as open houses and seminars, and generate marketing materials such as brochures, PowerPoint presentations, direct-mail templates, invitations, Web site demos, and e-commerce questionnaires.