Arandell Corp. Names Pedersen VP of Regional Sales
Printing executive will lead sales and business development efforts for the firm
Source: Arandell Corp. -- Graphic Arts Online, February 5, 2010
Arandell Corp. has named Michael Pedersen VP of regional sales
Menomonee Falls, WI --- Arandell Corporation, North America's premier and most robust offset printing company, announces the appointment of Michael Pedersen to the position of Vice President, Regional Sales. Pedersen will be responsible for establishing regional alignment and a revised sales structure to support the business direction. In addition, he will be responsible for developing and securing new business.
Jim Treis, Arandell Executive Vice President of Sales and Marketing, stated, "Mike's experience in print production, graphic arts and direct sales will help us achieve our aggressive sales growth objectives. Proven leadership and his strong sense of creativity is a timely addition to our sales and management team."
Most recently with Vertis Communications, an advertising and marketing solutions agency, Pedersen joins the Arandell team with over 25 years of experience in catalog development, printing and sales. Prior to Vertis, he worked for the Banta Corporation and World Color Press (formerly Quebecor).
About Arandell Corporation
Founded in 1922 and based in Menomonee Falls, WI, Arandell Corporation provides high-quality printing, mailing, distribution, list management, database marketing strategies, education, logistics and consulting services to America's premier custom publishers, catalogers and retailers. Arandell is on the cutting edge of ecologically-preferred methods for conserving resources and protecting the environment with their production practices. Visit the Arandell blog for current topics and relevant information in the printing industry.
