Quad/Graphics Catalog Deal
Quad/Graphics begins printing Cabela's sporting goods catalog at its Martinsburg, WV plant next month, with annual runs of 40 million copies.
Lisa Cross, Senior Editor -- Graphic Arts Online, November 23, 2009
Quad/Graphics wins contract to print Cabela's sporting goods catalog.
Quad/Graphics begins printing Cabela's sporting goods catalogs at its Martinsburg, WV plant next month, with annual runs of 40 million copies. World Color (formerly Quebecor World) also prints catalogs for Cabela.
Cabela produces nearly 100 different catalogs per year, including specialty books focusing on outdoor activities such as archery, fly-fishing and boating, as well as massive spring and fall master catalogs.
Catalog printing for Quad/Graphicsclients earned 11 of the 25 Gold and Silver awards in the Multichannel Merchant Awards. Winners included publishers of catalogs for The Orvis Co., L.L. Bean, Crutchfield Corp. and New Pig Corp, which were recognized for excelling in all areas of marketing execution.
Increasingly, catalog printing services are integrated to online response systems, and are carefully tailored to individualize the mailings to recipient demographics.
"Quad/Graphics employs the industry's most advanced platform and equipment, which we use to help our clients execute print well," says Joel Quadracci, president and CEO of the $2.2 billion Sussex, WI-based printer. Services at Quad/Graphics, says Quadracci, involve "applying technology in creative, revenue-generating ways and using data to evolve ink on paper from a one-size-fits-all medium to one in which pieces and/or campaigns can be customized to each recipient's interests, demographics, purchasing history, etc., and all produced cost effectively on a mass scale."
