Jill Braff Appointed President and CEO of Scrapblog

Multimedia Scrapbooking Company Offers QuickMix for Printing Scrapbooks

Press Release -- Graphic Arts Online, October 29, 2009

MIAMI--Scrapblog, the leading service for creating and sharing multimedia scrapbooks online, today announced that it has appointed Jill Braff to head the company as President and CEO. Carlos Garcia, who founded Scrapblog and served as CEO for the past 3 years, will transition to focus on partnerships and will continue to be an active board member. Braff, who most recently led worldwide publishing efforts including licensing, marketing and sales as SVP of global publishing at Glu Mobile, assumes her role as President and CEO effective immediately.

"Since inception, Carlos and the team have built a successful company by developing a compelling product that people are passionate about," said Braff. "I am excited to be working with the Scrapblog team on its goal of making self-expression and multimedia storytelling an easy and fun way for everyone to share the joy and prized moments in their lives with others."

Since joining Glu Mobile in 2003, Braff's understanding of the digital entertainment marketplace and evolving consumer behavior has helped shape the way mobile games are marketed and launched today. In 2008, Braff was named by Digital Media Wire as one of the top 25 digital entertainment executives to watch and in 2007 she was honored as one of the 40 most influential people under 40 in Silicon Valley by the Silicon Valley Business Journal, and in 2006 Braff was named one of the game industry's 100 most influential women by Next Generation.

"As the founder, I could not be more proud of our selection to lead Scrapblog going forward," said Garcia. "We have built a compelling product and we have learned a lot about selling virtual goods inside a creative platform. Now, Jill will take this offering to the next level. I look forward to working with her and supporting her strategy to maximize the potential of Scrapblog."

Prior to joining Glu Mobile, Braff held senior marketing positions at Sega of America and Konami of America. In addition to her gaming experience, Braff also held management positions at consumer web service companies Photopoint Corporation and Ancestry.com. She also held positions at The Learning Company, Nintendo of America and Griffin Bacal. Braff has a B.A. from Colgate University.

"We are thrilled to see the appointment of somebody of Jill's caliber appointed to the role of CEO at Scrapblog. The board has full confidence in Jill's demonstrated leadership ability, and the value of her industry experience is clear," said David Min, Principal of Steamboat Ventures, the venture capital affiliate of The Walt Disney Company and a member of Scrapblog's board of directors.

About Scrapblog, Inc.

Scrapblog enables everyday people to express themselves online in a creative way. Through its multimedia scrapbooking service, users can aggregate their social media from multiple sources in a web-based application that is truly drag-and-drop-easy. Funded by Steamboat Ventures and Longworth Venture Partners, Scrapblog has already been used by over two million people to date. Scrapblog is free to use with a robust virtual goods marketplace, featuring high-quality content from some of the marquee names in scrapbooking as well as branded partners, like Disney. With no software to download, integration with social media sharing sites and a high-quality printing service, Scrapblog is a fun and easy way to extend digital photos.